Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗US Department of Veterans Affairs (VA) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The primary reason I got this app was to do the mood journaling. Every time you make a new entry it deletes the previous ones. It makes me feel like I wasted my time even trying to work on this whole endeavor. The only things this app has that seems to actually work is the reading material, which you get from your shrink anyway, and breathing exercises that isn’t even half as good as the mindfulness app on the Apple Watch.
STAIR Coach is a free, self-help course based on Skills Training in Affective & Interpersonal Regulation (STAIR). STAIR is an evidence-based psychothe...