Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Society for Prevention Research, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can’t believe this meeting is too cheap to print programs and forces you to download this crappy app that is minimally functional and prohibits control over annoying “help” screens. Navigation is horrible. I can’t wait to delete this app.
Mark your calendars to attend the most important prevention science conference–the Society for Prevention Research (SPR) 33rd Annual Meeting held in p...