Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Gerontological Society of America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app worked better this year and was much more useful. I had no issues with connectivity
The layout of the app is good, but I had major issues loading parts of the app, especially “My schedule.” It would take a very long time to initially load, frequently freeze once it did load, and sometimes totally crash. I spent a significant amount of time waiting for the schedule to load and restarting the app multiple times. This made it challenging and very time consuming to find session locations. I do not believe the issues were related to my phone as some of my colleagues experienced the same issues.
There were times when it was frustrating using this app, it would not load the events properly. Or continually sign you out and require the login Access key that is conveniently tucked away in an email. One suggestion would be to make the notations of rooms clearer. It was very difficult to figure out that “M” meant the JW Marriot, on the first day of the conference. However, the app was great for bookmark/starring events.
**FOR ATTENDEES ONLY** The GSA Events mobile application allows you to access various Gerontological Society of America events. Within the underlying...