Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Sunnyvale · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Due soon, Hold ready, Library messages
App is great to check out which books are available or are on order. Problem is, the app does have a LOT of problems - constant servir errors that require you to close and reopen the app, the app logging you out of your account and/or requiring you to log in multiple times before crashing, etc. I do wish there was also a function to put Link+ books on hold.
Take Sunnyvale Public Library wherever you go! The new Sunnyvale Public Library free mobile app makes it easy to find and discover titles, place holds...