Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Public Library of Charlotte and Mecklenburg County · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The previous version of this app worked fine on my IPad. This version was designed for a cell phone so when opened only takes up a small portion of screen. And I couldn’t log in with previous version so had to update. This is very poor design.
The old app was a lot better than this one as far as performance goes. Every time I bring up the app while I’m the library (and it doesn’t matter which library location) it just gives me a blank screen with the wheel. So I cannot bring up my library card to check out books. Even outside the library it takes a long time for the first screen to appear. The old app started real fast and made checking out books a breeze. Whatever they did to this new app is terrible. Fix this issue and I’ll give a better review. I’m extremely disappointed with this new app. You dropped the ball big time.
Love all the new features of this app! Now I can see more info on the status of my holds, suggest books for the library to purchase, browse new and staff-suggested titles and I don’t even know what else yet. Looks like a great reboot of an app that used to have just basic functionality.
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