Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wix.com Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I read a customer review from over a year ago about an iPad app. Your response was “...not in the near future.” Well, a year later (and in tech terms that’s more like 10 years later) there still doesn’t appear to be one. It would be nice to be able to work the web site from the comfort of my living room rather then being chained to my Mac even longer than I already am trying to do all the other business stuff needed during the day. The app works well on the Mac, although a bit seedy in traversing around the thing and confusing at times when first getting started, but I’m thinking maybe the new site I’ve developed (on my iPad) through another host may lead my subscription to lapse on the WIX app in March. Sorry guys, small business owners (who, let’s face it, mostly use your app) have to stuff all business functions into their day. Developing/maintaining a web site during business hours on the Mac just isn’t a high priority and after 10-14 hours in the studio, it’s time to relax with my iPad. Building my web site is fun, but sitting in an office chair even longer is not.
I started using Wix a month ago. Within a few days of playing with it I upgraded so I could have my own domain name and more features, and access to images, etc. Wix is very user friendly both on your computer and the app allows you to do a lot too while keeping an uncluttered look. (Perhaps most amazing is the AI assistant you use on your computer—after doing a short questionnaire about you needs and wants, it whips up a website for you. Frankly I was amazed at what it came up with for me, beautifully designed. You can then do a lot of customization. The more customization you do, the more learning curve. But I’ve been so inspired, I’ve been playing with it a lot. I downloaded the app; it too is to super easy to use with attractive design. Thanks for the blog manager! BUT...here’s the thing: I went to use the app on my iPad Pro and, well, there is no app for the iPad Pro! I was stunned and disappointed. It’s not like the Pro came out yesterday. The Pro would make the perfect work space for Wix—more design features would be possible than with phone app. You could then have pretty full featured Wix app on the go. Please tell me an iPad Pro app will soon be available?!
My business is a little different than most eCommerce businesses, so it already a struggle to make websites like this work for our needs. We host wood sign parties, I set up each event as a “product” so that our guest can select their size and design and pay in advance. Previously on Shopify I could search by product sold and see every order that contained that event/product. It made creating my guest list easy. Wix does not allow any type of search like that, and the dashboard does not show which item/event was purchased unless you drill down into each order which is very inefficient. Here’s where the app came in handy. The app shows/lists the orders along with a photo of the product/event sold, so I use the app to create my guest list. I’m not sure why the app and online dashboard can’t function the same ways. Since a recent update the app glitches anytime I scroll down the list of orders, I cannot go back very far at all, it just stops scrolling and glitches back up. I’m super frustrated and I’m at risk of missing someone’s order/reservation. Please fix the glitches! It is also imperative to have reporting features and search features in the back end of an e-commerce site and wix is definitely lacking in that. I’ve held on for a year and no improvement has been made there. I should be able to check my app or dashboard online to see daily, weekly, monthly sales, as well as purchases for individual products. I will definitely be doing more research on other website options. I do love that wix makes it easy to create and maintain a website, but the backend is not on the level it should be.
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