Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dennis Ashworth · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too small, boring appearance, no auto placement. I deleted it right after I purchased it.
Doesn't work, no instructions
Was looking for a pay-once, no ads solitaire app for my elderly Mom. Enlarge the cards so she can see them better and add a feature for ‘tap to instant place’ the cards and I’d pay $10 for this app. The ads are a problem for our elderly loved ones.
Have fun with this classic solitaire game. Minimalist design without useless opening screen graphics, crazy sounds, or confusing options. Enjoy this c...