Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smash + Tess · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One of my favorite shops - love their app as well! Obsessed with their onesies
Not meant for US purchases, missed on early birds— confusing :(
The app only works in Canada which is understandable as they get started. But then why offer early bird sales through the app when everyone can’t participate? Frustrating.
At Smash + Tess, we empower women to live big lives with ease and confidence! Smash + Tess is women-owned and women-led and like you, we're pursuing...