Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WoodenBoat Publications, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a software developer. I understand how hard it is to make good software. But I’m also a subscriber and my subscription doesn’t work with the app. So don’t expect your subscription to work with the app. Just go to the website. I suspect small boats doesn’t have the money to pay developers to fix the app.
I am a Long time WoodenBoat subscriber and a past Small Boats digital subscriber, and recently renewed my SBM subscription. What a disappointment. The app, which used to work just fine, simply does not work, as in NO CONTENT VIEWABLE. When I contacted SBM support to ask what the problem was, all I got was a suggestion that I just use the web site, as they were “working on the problem”. Apparently this “working” has been going on for over a month with no resolution. This is so sad to see from what has previously been an excellent publisher.
I am subscribed and on my iphone App i can only see the monthly covers. No content. There is actually more to see on this page. I hope you can correct this.
Small Boats Monthly, a web-based publication for owners and users of small boats, features a range of designs for oar, paddle, power, and sail. Each i...
| Name | Price | Type |
|---|---|---|
| Monthly subscription | $2.99 | Monthly |
| Annual subscription | $29.99 | Yearly |