Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Reutter · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t access data it needs to work properly. Going to abandon this. Not that useful.
I just paid for this app, which is pretty rare based on a review that I saw, rarely a good idea. While I like the concept, the data presented is impossible to evaluate. The key metric, body recovery, is only a line graph with no numbers, and no way to evaluate what it means. Worse, there is no history, only seven data points which I infer to mean seven days. So what am I supposed to do with this? Also, the App Store description says the app provides recommendations based on your recovery score. If so, I surely can't find them. This app requires much more development before it's useful.
Sleevi turns the signals your Apple Watch already records overnight into three plain answers every morning: how well you recovered, how you slept, and...