Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Love Communications · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There is no tram. Distances are long and exhausting. This new airport is worse than DFW, ATL, or ORD. If you arrive on an international flight you have a very long walk to get bags, then a very, very, VERY long walk to any of the gates, especially B concourse. There are a few escalator style people movers but they are far apart. No trams. Avoid this airport if at all possible. I feel sorry for people who live here and have lost their former nice airport.
After all the money spent on the airport remodel, I was rather disappointed in some glaring issues with the app. It complains that it can’t see my location with an alert that is partially off screen. It doesn’t prompt me to turn it on. In fact, I can’t see the app in my location privacy settings and there is no way to turn it on. I search for my gate. It provides correct information but why can’t I tap it to take me there? I look on the map, the arrow button does nothing. I see A concourse but not where the gate number is. I do a direction search and have to enter my current location. Now it shows me briefly and direction line but it moves off screen. I try to drag the map to see more detail and it moves the icons representing me and the location but not the map?! That doesn’t help at all. There are probably a lot of good things about the app but these obvious glaring issues made it hard to use it for what I wanted. I’ve only been using it a few minutes. There are probably many more issues I’ll find.
In the “about the airport” section, it would be really helpful if the phone numbers listed were hyperlinked so that you can simply tap the number and it will dial the number. Not having this function on a phone app is a bit pointless. Even zoomed in, the text and icons on the map are obnoxiously small. It’s like the icons still stay minuscule size. It would be beneficial if map icons and text could actually increase in size when zoomed in to help those of us with less than stellar eyesight. In the map search, can you have your starting point as your current position? Looking around trying to figure out which location option I’m closest to was a huge pain, especially being unfamiliar with the new airport.
Learn how to navigate The New SLC Airport and get the latest news and updates about SLC. • Search and request directions between points of interest,...