Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Skip Zero Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a new app on the block so I will be gentle. As with many apps lately, the signup button is not clearly marked. Yes it has the words "sign up", but it's the same color as the background so it blends in. New people should be drawn to the sign up button. Existing users should already be logged. Users that got logged out know they have to log in so they will actively look for the login button. New users should flow easily into the funnel. When I tap for food and then pick a venue, I am shown coffee. Maybe the venue doesn't offer food, but this is confusing. Then it appears there is no way to go back because the art assets for the button (and other buttons) didn't load. If there is no back button I have to go through the whole process of putting a coffee item in my order before I can go back and remove it. But then there is no remove button! My plea to the marketing team, UX, and project management is this: please prioritise usability over fancy graphics and animations. They add to the app when everything else works smoothly. But when it doesn't, the fancy stuff looks amateur. A custom spinner doesn't make my coffee come out any faster.
Skip is the secret to skipping long queues in your favourite cafes. Never wait for your coffee and food again. Pre-order and pay for food and drinks...