Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Donna A Gateley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If the video LOADING indicator continues for more than 2 seconds, then click the PLAY button to play the video. It is supposed to automatically start playing, but sometimes the PLAY button must be clicked for it to play. This will be fixed soon. Donna Gateley, app developer, 4/26/2024 This is fixed now, 5/4/2024
The Signs and Cues app has a vocabulary dictionary for ASL Sign Language, Cued Speech, or Fingerspelling; and also has example sentences dictionary fo...