Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SHRM (Society for Human Resource Management) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Helpful app and a great way for conference participants to keep track of events and navigate a large convention center. Unfortunately, it does not remain logged into the system. This was the recommended in primary tool for managing conference schedules and receiving communication of key events; however, the app logged me out regularly despite using it every hour on the hour. Perhaps this is indicative of capacity issues on the server; however, with such a big event, it seems like that would be planned for in advance. I hope this is something that can be mitigated before next year’s annual conference.
App constantly showing the “Ad” whenever opening the app is a waste and annoying. However, not as annoying as having to constantly log in over and over. I actually had the app log me out “for inactivity” while I was watching a virtual session. Its easier to navigate the conference WITHOUT the app and just use the website. Basic info outside of session info is hard to find or absent altogether. The navigation (actual physical navigation to rooms and locations) feature is basically useless inside the app as well. The location tracking does not function and trying to select your starting point from a huge list of confusingly-named places is just not feasible. The schedule also does not work properly using the date at the top. Click the date, but you still have to manually scroll the list to the proper date and time anyway.
Would be nice to have printed maps with registration. Also, as a newbie, wish I would have known ahead of time to schedule my sessions so my day was planned out better. Thank you
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