Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Prepia Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was hoping to use this to brush up on some specific topics, but the questions are way too easy. In particular, the distractors are obviously wrong. So really the quizzes are not helpful at all. I ended up using ChatGPT which seems to have way more knowledge of SHRM testing points. What a waste of money.
It was helpful for helping me develop the correct mindset for appropriately reading and understanding how SHRM expects you to answer. Great resource but should be used in combination with additional resources to cover more complex situational questions.
Great review questions
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