Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KTBS Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fb following this great meteorologist!
Don’t accidentally click out of something you’re reading because you won’t be able to find it again, because there’s no search option. I had to search for it in my phone’s browser and then click on the story that way. I’d give it 5 stars if it had a search option within the app.
I totally dislike the new look of the app. I also find the new app hard to navigate versus the first time I opened and used the old app. This new app gives an appearance of easier access, however, I have not been able to get it to allow me to see what I want. 👎 😖 😞 I have not had access to a working TV for more than 8 years and use the KTBS app to stay informed. Also when I am traveling I like to watch my local news and watch the evening newscasts. KTBS is in my opinion a great station with great people on staff. I find y’all to be in my opinion an exceptional news source. I’ll figure it out sooner or later however, it’s been a pain in the neck.
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