Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ParallelDots, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a digital native, and I can’t get this app to work about 95 percent of the time. I download it for a required job, try it for a project or two, then inevitably give up, take my usual photos in my usual work app, complain about this app in the comments, turn in the work and delete this from my phone. Until the next time.
This is the worst retail app, the built-in retail apps that each merchandising company uses from their own platform are 1 million times better. Literally the absolute worst. it also tracks your phone every minute as soon as I do a job that needs it I delete it.
The app does not even correctly format to my iPhone 13, there’s a white bar at the top and then it’s cuts off the app at the bottom of my phone. I also do not get any of my regular camera features to use while using this app, so I can’t do things like zoom in or out. For me, the camera is unnaturally zoomed in and it makes it really difficult to take photos while I am working. These should be addressed immediately and are really features that should be included as the bare minimum. The user experience is not friendly and really quite confusing.
ParallelDots' state-of-the-art mobile application, ShelfWatch is built on leading-edge image recognition algorithms to identify products on the retail...