Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ServiceMax, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t know how much longer I will be able to resist the urge to destroy this phone with this dog water software that I’m sure costs millions of dollars for some reason. Two highschool kids could make a more functional platform over a weekend in the computer lab. If I could give it less than 1 star I would. It actively harms my mental health and detracts from my joy in life. Do better you corporate goons.
This hunk of poo can’t even get the update feature correct. Whenever an update comes out it will force a pop up telling the user to sync, but all options are frozen. Closed app, re open app, quickly navigate to sync screen (otherwise the pop up will strike within 3 seconds), successfully hit sync only to get an error that the previous sync must complete before starting a new one. Semantics would lead one to believe the update is happening but after 10 minutes of nothingness…. Only solution is to remove and reinstall app, all while customer is staring at me farting around on my phone with this garbage app. All of my fellow technicians report same issue with this delightful product. Aside from that, it’s slow, requiring you to wait while it updates after each task in the order process. Process time over mobile has its limits, but updating 5 times throughout the course kills productivity in the field
The best way I can describe this app: if the company you are working for transitions to using this app or a company you are going to start working for is using it - go somewhere else. All this app does is cause frustrations and increased paperwork. I won’t even go into details as to why, cause the designer and programmer won’t listen. They took the concept of an app, written down on a bar napkin, spent 25 minutes developing, no QA and then sent it off for people to use.
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