Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ozgur Taskin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
THE CARS KEEP GETTING ME KILLED. THE RED GUYS DO TOO MUCH DAMAGE!! THE WAY YOU MOVE KEEPS MAKING ME KEEP GOING AROUND THE NUKE BUTTONS
This is A Waste add more effects and details and mushroom clouds.
Apocalypse begins! Who would have guessed that bombs would save your life. Run as if your life depends on it and activate the bombs in order to surv...