Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Jobs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Couldn’t even sign up for the thing was terrible my email was taken apparently and every user name was taken apparently
This is literally an exact copy of the app “Market place” the only difference is the title
If you even breathe on your phone an ad pops up wanting £4:99 a week to use the premium version of this app, which by the way is terrible anyway. Avoid like the plague.
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