Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Selfridges Retail Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you’re a US customer ((STAY AWAY))… dealing with their customer service is a nightmare! I have been trying to return a damaged $3900 bag for over 2 months now! And they can’t manage to get it out of US customs! They keep returning it back to me! And I’m still waiting for my refund.. tried to call apple pay and Klarna to get my refund, but when Klarna called them they had the audacity to tell them that the package was returned to me! That’s why they won’t refund me! Not that I have sent it back to them twice so far and each time they can’t manage to get it out of customs!!! Each time I have to wait a whole day for DHL to pick it up, and DHL doesn’t always show up so I have to book another day for pick up… bottom line the whole situation is getting ridiculous and they are the worst company you can ever deal with! Still waiting for DHL to show up so they can pick it up for the third return attempt!!!!!!!!!!!
I found Selfridges through a YT creator about 3.5 years ago. I quickly became a frequent shopper & purchased the global shipping. BUT, for at least a year now, I can’t get this app to function at all. For a while the issue was an error message when I tried to add to cart or wishlist. Then, that issue escalated to also include never saving my login info. Now, I have NO doubt those issues would still be my experience if I could even log into my account. In the past, I would remove the app and then start over adding it to get it to work for a bit but after reading reviews that are 2 years old complaining about the same issue I am having and seeing Selfridges copy/paste response, it’s clear there is no point in trying. How have you been working for 2 yrs to improve your app with no improvement?
The app has shopping functions but you can’t place an order on it. Every time you add stuff to your shopping bag, there is an error. Sometimes you can’t even access your own profile on the app. I have also noticed there are different product offerings on the app than on the website. So if you find a product on the app, it’s not always available on their website. Not sure what meaningful purposes this app really serve.
Your pocket-sized Selfridges The iOS app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the b...