Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chris Ortega · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app for my iPhone, my iPad and my Mac and it was so nice to finally have a financial app to use on my Vision Pro. It really completes my workflow, the cost is decent and I like not having any subscriptions. Developer responds quickly to my questions.
I wanted something that I could use to get away from the million spreadsheets (ok exaggeration) I had and I am not good with formulas. I didn’t want to spend a lot of money for features I didn’t need as everything else just seemed bloated or locked behind a paywall. So far I have been happy with it. I love that it syncs to my iPad also.
Very user friendly which I like a lot!
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