Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bestseller AF 24.5.2011 AS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After the newest update, the app crashed when trying to log in. Reopening solved it but the layout is much worse. When searching, it zooms in and it is not possible to zoom out. I can scroll side-to-side in the app. Why should someone want that, instead of a fitted layout(?). I have selected danish as language but only some of the menus a danish, other English.
Love the brand and nice to have an overview of nearby stores
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