Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Working Against Gravity · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can never get this app to function properly. So often, I get a white screen that circles and circles, or I can open the app, but can’t navigate anywhere else from the home screen. When opening my logs, it frequently opens on random dates (like 10 days prior). Have to be sure to double check that the macros I’m looking at are actually for that day. Doesn’t always pull logs from MFP over. It’s really just not friendly. I LOVE macro tracking, the results I’m getting, and my coach. But this app alone will be the reason I try a different tracking method after my 3 month commitment/purchase is complete.
Transferring over from the website to the app was seamless, and the app is so easy to use. Messaging with my coach and completing check ins are less time consuming because of the app. The integration with MFP makes updates much easier than inputting raw data from meal to meal.
I love that everything is in one place. I can track mood, energy, hunger, stress, weight, progress photos, important notes and it even syncs up with my food logs from MyFitnessPal. This makes it easy to track everything and give my coach a complete picture so that we know what is working well and what isn’t. The accountability makes all the difference!
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