Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Securly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all, I can only block stuff on my kids school computer when they’re on my home Wi-Fi network. Anything I blocked does not apply to the schools Wi-Fi which is absolutely infuriating. I have an autistic kid I’m trying to prevent from downloading and playing video games all day at school instead of what he is supposed to be doing. Second of all, I am a blind parent, which means I am a blind user of this app. When I reached out to let them know that their app was at best clunky for a user who interacts with screen readers on their devices, they said, no, it isn’t… So even when I try to use it on my own, I end up needing to ask for help because it’s very inaccessible even though they say it’s fine …
Hey, so my last review got taken down or something. No worries, I’m back to tell you about exciting new feature these amazing developers put into this app. Remember when if you’re looking through your kid’s activity and you see something to block and you couldn’t block them from there? You had to remember some sketchy website name and hoped you typed it in correctly after going through a million screens to get there. People they solved it. Kind of. Ok not really. You still can’t block a site from the activity feed because, come on that’s too hard. Now, you can copy the website name to the clipboard. Yeah. That’s it. That’s the only improvement this app got. It’s still a flaming dumpster fire of bad UI and really terrible filters that literally even a 12 year old can bypass. On top of that, they’ve totally broken parent blacklists and whitelists. A trying to change these lists is just an invitation to watch a spinner for 30 seconds and get a timeout error message. Useless. This app is so bad because parents aren’t who they sell to. We’re not Securly’s customers, so they have this app made by the lowest bidder. They sell to your district’s IT dept. If you’re also tired of dealing with this trash app, let your district board know. They’re the only people Securly cares about.
I can see what’s happening with our kids devices - whether school or home devices! Easy to filter out bad stuff, pause the internet when its time to come off the internet - and check what they’re doing everywhere, anytime.
Bring the one online safety solution trusted by over 15,000 schools into your home. Wave goodbye to the stress that comes with sending school devices...