Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dmytro Vynokurov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I cannot believe how many notes app developers think any kind of rich text is unnecessary. Why‽ I’ve been using the native Apple Notes happily until a corrupted file started causing it to crash. I’m hoping to move my files over to something that works as well- manually, apparently- until I delete the corrupted file(s) and then find a way to export them en mass. Unfortunately a lot of things stand in my way: 1. surprisingly few notes apps use Markdown so whoops- there goes my formatting 2. My notes aren’t imported so *sigh*, I have to laboriously copy and paste every stinking URL and photo and video or audio clip 3. Nesting inside of nesting apparently doesn’t mean a basic outline 4. I can’t export my files from notes- sometimes the destination app won’t show up anywhere on any "save to" list no matter what 5. Security? Trust me. No one is trying get into my notes. I encrypt what’s necessary and even that’s probably overkill. Folks- have redundant systems for your passwords and security questions. I won’t tell you how but there’s a lot of ways to do it. Have redundant information and photo storage too- those can easily roll over and around each other. Storage is so cheap there’s no reason to have only one set of your photos, for example. Heck. Twitter is a mess- thank you Elon. Anything could be.
I have been stymied by this app for a year. I made my password so obscure to me that I couldn't remember it. I made my hint obscure as well. This was probably because I had sick for years and couldn't remember much of anything. I am jubilant now as I finally figured out my hint and was able to get back into the notepad. I found it both worthy of respect and frustrating. Am I glad I was finally able to figure it out? Yes. I had given the account up for lost. But it was an instructive lesson for me, on saving, recording and hiding passwords, hints, and security. Kudos.
I very much enjoy the app and appreciate that it’s very simple to use. I also think that one lifetime payment of $2.99 for an unlimited amount of notes is hardly anything to fret over for those of us who will definitely need and use more than 3 notes. But the app could definitely do with more formatting features, like being able to put words in italics or bold, for example. Also, the ability to transfer notes onto another phone when you switch. You can export notes as of right now, but it’s not the same. It’d be nice if you could actually log in to the app on different phones and still be able to access your saved notes. But I have no complaints besides that. I still enjoy the simplicity of the app.
This app will let you save personal notes, contacts, and passwords as well as any other personal or secret information which will be hidden from stran...
| Name | Price | Type |
|---|---|---|
| Unlimited Notes | $9.99 | One-time |