Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Seabourn Cruise Line Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The new look of the app has us less excited. We loved the countdown (274 days 10hrs and 52 minutes until…) which is still there, but in a much diminished way. We also loved the ability to check out “tonight’s dinner menus” That would get us talking about some of our favorite dishes, etc. And now we can’t find anything except basic info about our upcoming voyages. Perhaps once we board the ship, the updated app will prove more useful. Although we were some of the people that NEVER used the app whilst on board. We loved opening The Source in the days and months before our voyage to get excited about what’s to come. Sigh.
As a very loyal Seabourn cruiser, I find the app very helpful and functional while on board. However, the app developers have done a poor job building out the features for those of us who love to plan and follow along before and after sailing. For example, the Venture dinner menus have not been updated on the app for over two weeks. It would be so nice to read The Herald from each ship as they are sailing. Even something as simple as finding the ship(s) in real time would be fun and help us maintain interest when we are not lucky enough to be at sea. We can’t even switch to see the menus on other ships beyond our next booking. An interactive chat would be nice to ask questions about our upcoming trip. Please make us feel like we’re at our “home away from home!” Thanks
I like that we’ll be able to see what’s on the menu at restaurants, and I like that I was able to book excursions from it. I hope it will connect to the ship WiFi for free each day when we are on board so we get the daily newsletter. My only gripe is that the dinner reservations don’t show up on my app (even tho I booked them), but only show up in my husband’s (I listed him as an attendee). Just made me panic when they were no longer listed in my activities. I also had similar things happen with the spa treatments and retreat reservations, but they seem to have fixed those now. Overall, a decent app, will be perfect once they fix it so reservations show up for both attendees.
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