Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dzmitry Pakamestau · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Only got to floor 40 before I got creeped out and fear-quit, around floor 39-41 was a creepy face that gave me chills, before that was creepier things such as a silhouette of a person hanging and after that a skull hanging by a rope, very creepy and gives me the chills! Other than that, a couple of translation errors or grammatical errors, that seemed to calm me down a bit and break a little tension, I also love how there’s no ads during gameplay, that really helps the vibe, and that concludes my review.
This game got me a few times surprisingly, however it’s poorly translated to English and the controls are quite difficult to get the hang of. The ending is just disappointing in my opinion. The other things throughout the game were scarier than the ending.
It’s amazing and it’s not too scary and not too unscary!
You were invited to participate in a certain experiment for a tidy sum. Arriving at the place, you realize that in front of you is an old abandoned ho...