Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ScottishPower · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used this app many, many times; so long as you are in a place where there’s WiFi, it’s easy to decide ahead of the power saving session whether to participate or not. The proposed reward is visible quite quickly although the verification process (by a third party, I assume) can take a month or two (and on one occasion nearly four months). The app is very easy to use and navigate to view the awards.
Notifications regarding event and participation are repeated after confirmation of agreed involvement. No explanation or contact details to query points that are allocated. On two different occasions reached my power saver Kw target which were approximately equal, on the first occasion was awarded over 450 points but on the second only received under 100 points. All data was approximately equal apart from points allocated. Would have liked an explanation ellimike
Great idea but takes ages to get confirmation of points and there appears to be no set standard as to the amount of power saved to the amount of points given. Be interesting to see how this goes in the future but happy to help with this pilot study. Also more warning of upcoming events as I’m often out and can’t get home to rearrange heating times.
Own a smart meter? With the Power Saver App, you can get rewarded for using less electricity at peak times. - A smarter way to reduce electricity usa...