Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Edwin Jones · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Studies, Ideas, and examples all in one convenient app, ready to refer to on your phone at any time! Teachers - great ideas here to incorporate into your lesson plans. Students - very interesting examples demonstrating the “science of reading” in short bursts. App makes it easy to track what you have already reviewed!
Nearly all children can learn to read. Far too many do not. Do flawed ideas about reading hold young people back? Especially poor children or childr...