Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NeedThat Studio LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Saw the ads and gave it a download (I was already skeptical btw) just to realize that it’s a huge waste of time. They request so much information out of you and require account sign-up/sign-in just to proceed and tell you that you need to pay a subscription just to use the app and apply for scholarships. Now, why on Earth would I, a student looking for funding, spend MORE of my limited funding to use this useless app???? Don’t waste your time OR money. Just look in your community for scholarship opportunities atp…
I saw this app advertised on social media and on ads and I saw how easy and effective it was; however, it literally asks you for a bunch of information including your email and your phone number and your address and any awards or activities you've done giving you a sense of hope and exciting this but then you have to pay. Like overall that doesn't make sense because why am I paying for an app that's gonna give me money like I'm trying to find free scholarship money and it's really hard too and this is just making it more complicated and complex
I’ve been searching and applying to scholarships for the past 6 months. This app has made the application process significantly easier and has been painless to swipe on scholarships. My counselor recommended me this!
Find scholarships you're actually eligible for. Scholarly matches you to real scholarships based on your profile, then helps you draft essays and trac...
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