Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bold.org · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I originally downloaded this app with little hope that I’d be able to actually apply for scholarships, let alone be able to see them. But this app was the real deal. It allowed me to not only choose from hundreds of scholarships I’d like to apply for, but it also matched me up with some that were beneficial for me. One thing I really like about this app is how it's really keen on helping us get prepared for college and how each time we apply for a scholarship, we don’t have a long process to go through because they already prepared us for that. One thing I don’t like is that some scholarships take us to websites that might make us pay or have too many hoops to get to the actual scholarship itself, so I wish that, in like a sidebar or at least in the bio, you would have to have a subscription to get to the scholarship. If there really was anything that I would personally add, or I would tell the creators to at least add would be further information on certain scholarships that take you to websites that require you to do additional things to get to the scholarship. Other than that, for the most part, I’m pretty happy with this app.
I downloaded the bold app because it allows you to access your scholarship money more quickly than waiting several weeks for universities to apply it. This makes actually preparing ahead of time for school very helpful when it comes to needing books, laptop, programs, and so on. Pros: - quick access to funds - able to link bank accounts to have everything in one place - can add the bold card to digital wallet. There’s an option for a physical card as well - account routing and checking and other bank details for bold is easy to find right on the app. It gives me the whole info rather than just the last 4 digits like a lot of other places do. Saves time and is convenient. - the whole interface is so user friendly, and I never have to guess where something is or how to make a transfer or anything else Cons: - something that could be improved is the ability to update personal info in the app rather than on the full bold website Also, some other improvements to think about might be including a personalized scholarship tracker where the user can see which ones apply directly to them. They could then have a goal-based scholarship plan/view where they get strategically recommended those scholarships, and where they could set the goal to something like “5k by March”. You could use a progress bar or have motivational badges when goals get met. Great app for students, would recommend.
I am incredibly thankful for an app that is directly linked to my scholarship funds, allowing me to track the money awarded to me while providing a centralized location for those funds. It simplifies the process of knowing which bank card to use for my school expenses. I absolutely LOVE that by applying for scholarships and using the website and app, I earn rewards that can be converted into cash for my bank card or applied directly to my student loans! The conversion rate is impressive; I just turned 1,500 points into $15! Plus, every time I use the card, I accumulate more points. For just spending $100, I earn 1,000 points, which translates to $10 back in cash or towards my loans! A big thank you to BOLD for this amazing app! I’ve already started transferring funds for everyday expenses, which gives me even more cash. I can also transfer my awarded scholarship money from my BOLD debit card to other checking accounts. I wish there were a feature to apply for scholarships directly through the app, and it would be great if they could incorporate that in the future and include notifications for new scholarship opportunities.
Bold.org gives you access to thousands of scholarships — find, apply, and win, all from your phone. WHY BOLD.ORG? • Thousands of exclusive scholarsh...