Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ronald Allan Vedana · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why is giving out my email & setting a password mandatory? Apple has some APIs that enable the app to store user data on iCloud using CloudKit. Why can’t this app’s user data be stored just on my device, or my iCloud via CloudKit? Sorry but you, the developer, hasn’t built a reputable enough product privacy- and security-wise for me to simply hand out my financial situation, habits & outlook to. Also your Privacy Policy doesn’t clearly lay out how you use “Non-Sensitive Financial Data” under the “Information We Collect” subheading on the “How We Use Your Information”. How do you process your users’ personal transaction data? Does it get sent from servers managed by you to our devices once logged in in raw form over TLS, and only then the app logic processes it to visualize through graphs? Or is it processed before it’s fetched to the app?
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