Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Meera Patel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Adds are frequent. One ad for an app even self installed on my phone WITHOUT my permission or authorization. Would give negative 5 stars if there was an option to do so.
As many as 4 ads for other games have popped up before I’ve moved my third piece…plus the ads cause the board to vanish interfering with concentration and the flow of the game. I am deleting the game from my device right now.
Hey, I don’t mind ads but one popping up every minute to a minute & half is a bit ridiculous. It’s hard to play a game of chess with this kind of distraction. Mr. Patel, come on man. You can do better than this. The way the App functions now is a huge crock.
As you know, chess is one of the oldest strategy games in the world. Chess is an excellent board logic game that develops such skills as tactics, stra...