Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sylvain Lambert · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a clever app that creates color wheels that are stunning. What is missing is the ability to export theses images into jpeg/png files that can be printed or modified. HD versions would be useful for digital artists like myself who would be willing to pay for this addition functionality.
Create wonderful pictures based on the times table. Animate them. Interact with the settings (number of points, multiplication factor, color mode and...