Root: Better car insurance

Root, Inc. · iOS

Root: Better car insurance

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Root: Better car insurance screenshot 1Root: Better car insurance screenshot 2Root: Better car insurance screenshot 3Root: Better car insurance screenshot 4Root: Better car insurance screenshot 5Root: Better car insurance screenshot 6Root: Better car insurance screenshot 7Root: Better car insurance screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Root: Better car insurance Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.03

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
40.0K
Rating
4.7 ★(73,278)

Rating Distribution

4.7
★★★★★
73,278 reviews
5
5%
4
1%
3
2%
2
6%
1
87%

Top Countries

🇺🇸 US🇨🇳 CN🇹🇭 TH

Rankings

Category Rank
#194
Reviews (3)▼
★★★★★ShatnerLover6/16/2019
Can’t Stop Raving

I’ve already posted a review, but I HAD to make another one because Root is AMAZING! Auto insurance these days is a nightmare- I had one accident in 15 years of an otherwise perfect driving record. I’ve never had a ticket and my credit isn’t horrible, but for some reason, all the other insurance companies want to charge me over 200 dollars a month for insurance! Even the pay by mile insurance wants that from me. It’s absolutely insane! I used to pay under 40 dollars a month and, after turning 25, though I can’t expect the same rate with this economy, I did expect much better than what everyone wants to give me. Root gives me the best rate out of everyone! I had to change my policy because I just got a new car and, though the price isn’t ideal, compared to what everyone else is charging, it’s absolutely amazing. I had to make an actual phone call so the dealership could speak to someone and I didn’t wait on hold for long and the lady who answered- her first name is Angela but I didn’t get her last name- was so incredibly nice and super competent. I always get a fast reply when I email you guys, too. I didn’t know what to expect with an app-based insurance but it’s so nice. I don’t know what affects the rates- maybe once a certain amount of time has passed since I had my accident it’ll get better? I don’t know. What I do know is that Root is wonderful.

★★★★★Aj sin10/31/2018
The way Car Insurance Should be!!!!

If you don’t know Roots then PLEASE PLEASE PLEASE read and do your research. My Brother mentioned something about a digital Car Insurance back in CA. He paid his monthly premium based on how many miles he drove every month. It saves him hundreds of dollars per year. I look it up, and unfortunately that company isn’t yet register in AZ, where I live now. So yea, I was stuck paying a high premium with Geico. Do you know, your car insurance rate can go up when you moved to a different part of town? Well that happened to me. With the same Car. After few months paying super high premium, that’s When I start to look around for a better Insurance. Let me tell you, I went ahead and look up for another similar type of digital Insurance, which lead me to Roots. Story short, I went from paying $180 per month to $94 just after the 2-3 weeks of driving test using the App. According to Roots, I was an excellent driver, hey I’ll take that. Roots saves me about $1000/year with even better coverage. IT’S WORT IT!! Funny part of it all, when I called Geico agent to cancel my Insurance, they asked me, the reason and the Name of the Insurance company that will be switching to. I simply replied, because a company called Roots is offering me half of what I’m paying now, with even a better coverage. And he answered, oh really? This is the 3rd person that he spoke with about Roots in the last 2 weeks. That made me day. Well, I’m with Roots now, and probably will stay with them for a long time. Amen. :)

★★★★★thebulder6/2/2018
Awesome!!

Looked at Root insurance about a year ago and they were not in my state (Kentucky). This time, they were though! When first signing up, I had an issue with setting up two drivers. Customer service was very responsive and got the issue resolved. After 3 weeks, we got a quote. The rate Root offered was great! The rate with Root is saving us $320 a year over Liberty Mutual and we got higher coverages like $50,000 Personal Injury Protection and no deductible compared to $10,000 with and a deductible with Liberty Mutual. And, we no longer need to pay for AAA since roadside assistance is included! The Root app is so easy to use and we were really happy to see that if we need to make any changes to our policy, we can do so right in the app and see how it affects our rate. I can’t say enough good things about this app and company! I also sent an app suggestion to them and got a very quick and friendly response! Considering the price, benefits, and exceptional customer service, I have a feeling we will be staying with Root insurance for a very long time! Root has certainly gone above and beyond in finding ways to put their customers first and treat us like an insurance company should! I will definitely be referring other customers to Root and highly recommend them for auto insurance!

Version History (412)▼
358.2.08/17/2026
357.2.08/5/2026
357.0.07/31/2026
356.0.07/17/2026
355.0.07/6/2026
354.0.06/24/2026
353.0.06/18/2026
352.1.06/5/2026
351.0.05/22/2026
350.1.05/15/2026
Available In (84 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam
Supported Languages (1)▼
English
App Details▼

Root is the car insurance for good drivers like you. Unlike other insurers, Root uses powerful tech to make car insurance easy, fast, and affordable....

iOS App ID
1021256908
Content Rating
9+
Min OS
16.6
Size
178.8 MB
Publisher
Root, Inc.
US