Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Roach Energy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They tell you you get $.10 off a gallon of gas if you sign up, but what they do not tell you is if you do not put a (1) in front of your area code and phone number at the pump to get your discount… the pumps won’t even tell you it did not accept your number. I found out by entering my phone number inside and she says it did nothing but the machine doesn’t say anything… because I didn’t put a (1) in front of my phone number… she was new. I guess nobody told her the corporate office didn’t want us to know… so now I’m at the end of my sign-up and never got a discount from my Gas except one time after I found out I already had a half a tank… some cultures get away with screwing customers like that but wait till this gets out over here
Simple and straight to the point.
Older iPhone (8plus) the app crashes and never opens since update 8 months ago!
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