Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Going Merry LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Bro, like I got this app to have fun with my friends but guess what I’m literally only 11 and this app is asking me to pay $20 for just using the app like it does only three things you can do in this app record hear your recordings and do it in reverse. Do you want me to pay money to do three things?
This is so horrible. I can’t even play the game. I have to pay seven dollars a week like that’s a scam. I don’t even spend that much in a week.
I only had one try before I had to pay
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