Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Museum of Japanese History · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall it’s a good app that works great for wondering the museum. For an English only speaker it is a must to get the most out of the museum. I only wish it played in the background so I could close the app or turn off the screen as it drains the battery.
I’ve rebooted iPhone a couple times. The app doesn’t transition to audio page often.
This is the National Museum of Japanese History Official Audio Guide. The audio guide is available in four languages: Japanese, English, Korean, and S...