Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anthony Francella · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a nice app and good functionality but poorly tested First, removing a mark doesn’t remove the mark you think, so editing a configuration is frustrating. Could have been fixed with the smallest testing. Next, moving the phone from landscape to portrait messes up the relative bearings. Yeah I get why, but could have been fixed with the smallest amount of testing. So net net it’s a useful app at the price but be warned hasn’t been tested and will have bugs
Race smarter. Regatta Mark Tracker gives sailboat racers real-time bearing, distance, and VMG to every race mark, a committee-synced start timer, and...