Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Philip Symons · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been looking for something that would convert recipes to less servings since I’m not good at fractions. This app has been great because I can add a fav recipe and convert to less servings. I’m loving it.
Just tried to enter ingredients and scale up a recipe. No luck. Deleting and moving on.
I love the app. I like to make dry powder rubs or marinades ahead of time & store them. So I don’t have to measure Everytime I cook. This saves me a lot of time by allowing me to use premixed converted flavors. The only thing I would change is being able to send this to another recipe app for saving. So all my recipes would be in one place. Other than that I love the app. & ability to use metric too!
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