Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Philip Symons · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is great because i use my fitness pal and most of the measures are in US imperial like cups so its great for when i need to find the foods i eat measured and converted to uk metric...
About 25 years ago I typed my mums old recipes on to a computer many in Fahrenheit some gas mark - most weights of course also in imperial so this app solves all my conversion problems
As a child growing up in the 60/70's cookery lessons were in pounds and ounces (a bit like feet and inches also) but downloaded this app tonight for a recipe in grams I was using and hey presto problem solved. I like the fact that it works for all types of conversion. Works for me.
The famous Cook's Convertor is the most important kitchen convertor and timer App that any cooking enthusiast needs! The Cook's Convertor is design...