Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Move, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been a loyal customer with this company for over six years. I have owned four of the top ZIP Codes in my area during that time. I recently noticed that I hadn’t received a lead in over a month. I called my personal representative yesterday. She informed me that they canceled all of my ZIP Codes because they decided to roll out a new VIP program in my area, which by the way costs $8500 per month. I was spending $35,000 per year with this company. I always prepaid for a year with all of my ZIP Codes. And they didn’t even contact me to tell me that they were just giving my areas away. She tried to tell me that they reached out to me, but they didn’t. I checked all my voicemails and my emails. There was no contact. My rep then informed me yesterday that I have a $14,000 credit with them because of the cancellations. Why would I want a credit with them when they don’t have any of my ZIP Codes? I am moving to Zillow. To all my realtor professionals out there, beware of this company!
Every day I get leads that either have fake contact information, people that aren’t even serious about buying, realtors trying to ask stupid questions or realtors that are just trying to click on their own listings for fun. I try to contact them about the bad leads but nothing changes I always get stuck with the same issues and I pay 6 grand a month for these leads. If this continues I will be switching over to Zillow. So disappointing!
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