Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Austin Board of Realtors · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It works better than the old app, but that’s not saying much because the old app would not load properties for the last month. This is still a little bit clunky, and the fact that they did not put in the functionality to schedule showings through ShowingTime, like the old app had is baffling.
My overall experience is really great. The interface is easy to navigate. It has a powerful map search functionality and tightly integrated ‘Search an Agent’ feature. The ‘Saved Searches’ feature is a very clever addition. I recommend this app to everyone.
I’m cautiously optimistic about this app but so far there is a lot to like. Modify listings on the go, quick touch button to pull up all of your listings, and integration into the full blown Matrix version. I feel like this is something I will actually use.
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