Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dan Lespect · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The overall objective of the game was fun to play. After you fully upgrade your home base to the max there is not much else to do though. Ads are still a bit excessive.... If there were a variety of different animals to defend against or a difference in the type of bears and their behavior - that would make the game more interesting. Potentially adding a boss fight or locked areas that are gradually opened given progress criteria are met could make the game more playable for a longer duration. One thing noted - there is no negative consequence to you not defending and rebuilding your base during a storm attack. Adding more HP to the walls would be more balanced - Also having your wood and meat stash partially destroyed or taken away would make it more challenging to play and force the player to give priority to defense. Lastly, if there was a trading post where you could periodically trade wood and meat resources in for useful items - that would open up the application of these common items to be more useful. Overall - enjoyable. Thanks!
I got an ad as soon as the tutorial ended. Something I thought another YouTuber did well was they made the ads optional. The ads would give you more coins or let you skip a level. The ads weren’t ever forced. Going ad free to get extra rewards was something you could pay for, or grind for a few hours and earn ad free rewards. If you’re concerned about money, I think everyone would rather pay for a $5 game with micro transactions (and no ads) than have a free game littered with forced ads AND micro transactions. ($6 just to get rid of forced ads?!?! No thanks. I’ll just uninstall and find something else to play) . I really thought this developer would get it right. Just selling out to ad agencies for short term gain. . imo this game isn’t any better than the fake version because of its aggressive forced ads and severe lack of awareness of it’s own target audiences desires.
Especially at the beginning there shouldn’t be so many ads. Fun game when I get to play it, but get rushed by ad after ad minutes apart from each other. Hope this gets fixed.
Chop, Build, Survive, Defend, Explore, Fight and Lead your village through the frozen wilderness! You were looking for the game, so I MADE IT. • Cho...
| Name | Price | Type |
|---|---|---|
| 300 Coins | $1.99 | One-time |
| 10 Diamonds | $2.99 | One-time |
| 900 Coins | $4.99 | One-time |
| No Ads | $5.99 | One-time |
| REAL PACK | $7.99 | One-time |
| 30 Diamonds | $7.99 | One-time |
| REAL PACK | $7.99 | One-time |
| 3000 Coins | $14.99 | One-time |
| 100 Diamonds! | $24.99 | One-time |