Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muhammad Waseem Nisar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a swimmer, and frankly, I think all of the games like this are TERRIBLE. It takes forever to swim (not realistic, in reality, an event takes less than a minute) You dive in an awkward position, (COME ON!!) And the female swimmer isn’t free. You have to get 1000 coins which takes FOR EV ER. There should be one free male and female. This game is so awful I deleted it before I finished the first level. All of these issues can be fixed with minor improvements though. I would be willing to try again if these games ever got updated.
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