Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nguyen Thuy Duong · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is filled with ads, if you don’t want the ads to appear you have to subscribe on a monthly basis. There is a free trial for a short time but in order to try you have to give up all kinds of personal al information. Not worth it for me, rather go to the local jewelry store.
While it is cheap, I don’t find myself using this app for more than 5 minutes at a time. Also don’t see why there’s a need to immediately charge me and force me into a subscription before I even get a chance to see if the application works and is legit. Could literally go to my local jeweler for free and get my diamonds checked. Kind of ridiculous.
You need to stop charging every one I am going to give it 3 stars if you don’t change it it’s going to be 1 star
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