Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗M.A.D. Gear, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Started using the ‘Original’ contingency planner about a year ago. Then the Field Package and Quick Draw cards are being used in different locations (barn, RV, horse trailer) and love them. But wait…the new APP is so easy to set up and use. Can’t wait to get set up to share with family! A true no brainer, Thanks!
Mountains of paper simplified down into an app that I can easily use with my family. The interface is no frills and to the point, makes it as easy as possible for my wife and kids to open and use their plans without hassle. I also like how it works perfectly with my paper planners from MAD Gear. A free app anyone in the prepping world needs to have.
Easy to use, good planning tool. Annual plan is a good deal. Probably gonna get the family to sign up, wish there was a family plan
ReadyPlan™ provides dedicated tools to cover every angle of your emergency preparedness: Step-by-Step Emergency Plans: Create detailed action plans t...
| Name | Price | Type |
|---|---|---|
| Premium Unlimited Monthly | $4.99 | Monthly |
| Premium Unlimited Annual | $39.99 | Yearly |
| Premium Unlimited Lifetime | $89.99 | One-time |