Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RingCentral, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For outbound calling the app is great as I can call from my office line without the person on the other end getting my cell phone number. Incoming call functionality needs some work. The 2 major issues with incoming calls are: 1) Many times my phone rings for a second and I miss the call. I assume the caller has been waiting for me to answer for a while but the call went to voicemail before it rings the phone. This happens on cellular data and WiFi. 2) Most incoming calls only show the number calling me and not the contact info. Maybe 1 in 25 calls will actually show the contact name on the caller ID. When I look at the call logs in the app it always shows the contact name. Just wish it would show when they call. This has been an issue for a long time and I thought an update would have fixed this issue by now. I have an iPhone 6 Plus with about 700 contacts.
I am awaiting the new app that will replace this one and it’s associated apps, merging them into one. Currently, I get dual notifications of incoming calls from both the RingCentral Phone and RingCentral Glip app. So I have to toggle back-and-forth to retrieve a message to indicate that it has been reviewed so that it no longer appears unattended (red circle). All along, I’ve wondered why the necessity for separate apps, although I do appreciate the challenge from a design and user experience perspective of merging all of that functionality into one app that will be easy to use. I am confident that RingCentral can do this though. One primary beef that I have with this particular app is that there is a long gap between the ring on my iPhone and the ability to make voice contact with the caller...hello, hello, hello. The call handoff is slow and unreliable. Also the call drops maybe 50% of the time when I don’t pick up from my desk phone. So I would not consider the rollover/simultaneous ring function to be very reliable. This problem makes it hard to use the iPhone as a true substitute for being in the office. If I leave a message for somebody and expect a call back, I cannot feel confident that when they do call back I will be able to reliably pick up the call, then they may or may not leave me a message. This situation then sets up a potential game of phone tag.
I use this app extensively for my business. I have 13 workers and have to fax all of them on the daily basis. I like how the app takes numbers and names from your contacts and makes it really easy to fax or email them. It's quite intuitive/easy to use. A couple of cons would be that when I fax something to my home fax machine, we often will have blank or partial faxes come through. And, when I say "often", sometimes it can be like every 3rd or 4th fax. I had my cable/phone company come out to the house and check our lines, so I really don't think it's a problem on our end. Also, sometimes when we email the faxes to my workers, they won't get the emails. Very frustrating. Not sure if that is an issue with the app or the email program. But, I have been meaning to call Ring Central and see if they can make any sense out of this. A week ago I started a free trial with eFax. Let me tell you, that service/app is not nearly as good as Ring Central. But, all of our faxes are complete and we don't have partial or blank faxes. So, I'm kind of on a fence here regarding what to do. But, when the app works as advertised, it's outstanding.
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