Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Franklin Pierce University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love how Raven nation keeps me up to date on all things Franklin Pierce
The app is helpful, but… 1). Notifications of new posts area only shows the most recent post (so not as useful) 2). *** pictures do not show up in the feed! *** It’s on the website but the app doesn’t show images, you can’t include useful diagrams or photos of lost-and-found because rarely so people go to the website. 3). “My calendar” doesn’t integrate with Canvas and doesn’t show university events it just shows term beginning/end so not really as useful. If people are trying to figure out “what’s happening tonight that might be fun” Please fix/add this basic functionality to the app.
It’s amazing
The Raven Nation App brings the Franklin Pierce University campus to your fingertips and enables you to connect with your classmates and the entire Fr...